Are you struggling getting organic traffic from Google and other search engines ? Would you like to rank first on Google?

First of all, it’s important to choose the suitable and the best eCommerce platform that works for you. There is no doubt that Shopify is the best eCommerce platform, but what happens after you have the e-shop built and are open to receive orders? How are you going to reach the most potential customers?

To get lot of sales from natural traffic, the equation is resumed to : “The higher you rank in search engine results, the more traffic your eCommerce store is going to have“.

Does Shopify plateform Have en excellent SEO?

Basically, Shopify comes with several SEO-friendly features, but there’s so much more technical adjustments you can do to guarantee a higher ranking in search engines.

In this Shopify SEO guide article, I am going to feature 6 key steps to rank first on Google:

  1. Optimize Your Shopify website Structure
  2. Enhance the User Experience
  3. Search the Suitable Target Keywords
  4. Optimize Your Shopify Products Template
  5. Links building to Your Shopify Store
  6. Fresh content

1. Optimize Your Shopify Website Structure

One of the most important factors search engines rely on to sort websites in their results are : Bounce Rate & Session Duration.

google analytics screenshot
Screenshot from Google Analytics

Bounce Rate : the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
Session Duration, is the amount of time a single user spent clicking around your website, before either leaving, or until they took no action for 30 minutes

Definition of BR and SD

In order to improve these 2 important factors, your Shopify online store must have an organized structure to incite visitors to navigate easily to multiples page and keep them the MAXIMUM possible on your website

How can you make your Shopify store easier to navigate? The answer is easy. Don’t go overboard with categories and subcategories.

from a technical view, a simpler website structure makes it easier for search engines to crawl your site and rank your products.

Simple site SEO friendly structure might look like this:

website structure
From Home to Product Page SEO structure

2. Enhance the User Experience

Improving the User Experience will help you to rank first on Google. Here are two important things to get it better

2.1 Boost Your Shopify Webite Speed

When your Shopify store is fast to navigate, visitors have no cause for frustration. This means they’ll spend more time on your site and your Session Duration factor will increase

To make your Shopify store faster, you can read my article HERE

2.2 Use a Premium Responsive Mobile-friendly Theme

Responsive theme means your Shopify website will look professional and the features like (images, sliders, text fonts, videos,…) will fit all devices including desktop, tablets, and smartphones.

Making sure your store works on mobile devices is very important. Nowadays, more than 50% of shoppers are using mobile devices for their online shopping.

To pick the best Shopify theme, you can read this article

3. Search the Suitable Target Keywords

How do you find the most searched keywords to get traffic to your Shopify store?

The best way to start is to refer to the google autocomplete suggestions

google autocomplete
Google search autocomplete

The autocomplete suggestions shows the most searched keywords related to the (word) you entered in the google search form.

You can also find inspiration for these topics from places like:

  • your own customers needs
  • products related to your “winning products”
  • searching blog and forums related to your business or/and products
  • social media hashtags related to your products

From a technical view, your website page description must presents in a sufficient manner some of the keywords used in your title, this is how search engines know that your content match your title. For this part, you can use this SEO online tool : https://seotesteronline.com

4. Optimize Your Shopify Products Pages

Back to Results - Nordstrom


The next step is to optimize your store’s pages using the most attractive keywords.

It’s good to know that your product page is one of the most important page after Homepage, you should have a stunning design for better user experience, but also a structured data for Robots (search engines), so how to build a product page to increase its visibility in Google, Bing, Yahoo… ?

To know the best strategies to increase the product page SEO, you can refer to the articleHERE

5. Links building to Your Shopify Store


At the past paragraphs, we’ve discussed the on-site SEO, in this paragraph we’ll talk about off-site SEO.

The off-site SEO is doable outside your website via Backlinks, which are used by search engines to determine how the internet community values your website. It’s an off-site optimization strategy that relies on establishing your
trustworthiness and credibility.

From a technical view : When crawling your website, Google looks in particular for your backlinks, to understand how your pages are connected to one other and what is the number and the quality of external backlinks you have.


Quality backlinks is a link that comes from a high Domain Authority (DA) website. Like Wikipedia that is well-trusted by search engines and searchers alike. … The higher the Domain Authority, the more valuable the backlink for your rankings.

So ! How can you get high quality links back to your Shopify store? Here are few tips:

  • Guest posting/ commenting on other websites/forums/blogs by using a link back to your store
  • Social media sharing
  • Build internal links like (related products suggestions in Shopify product page)
  • Create a profile on a forum related to your niche and post some articles or answers with a link back to your shop
  • Contact influencers (Youtube, bloggers, …) to have a sponsored post or video

6- Fresh content

This part is almost neglected by the majority of Shopify stores owners. All search engines rely on bots or webcrawlers for the purpose of identifying and indexing any newly shared content that can be included in the search results.

Daily updating your content will ensure you to rank first on Google –Because as more as updated content from the same site is indexed, the site’s ranking becomes increasingly likely to improve its position as well as its prominence among potential shoppers and readers.

That’s all for today to rank first on google! By working through each of these steps, you’ll no doubt gain a higher place in search engines.

If you want to optimize your SEO, there is no better manner than hiring an expert or Download the speediest Shopify theme HERE🙂

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