Ecommerce sites that are optimized for mobile usage should see an increase in sales by about 5%. People like to shop on their phones. You might think that most people will do some quick browsing on their phone but then use a computer for the final purchase. In reality, people are plenty happy to use their phones to complete a purchase. Because, it is the preferred device of a majority of online shoppers. They are willing to shop, compare products, and place orders all on their phone. If you are a Shopify Store Owner and not seeing the kind of conversion you hoped for, there are a few potential problems that could be stopping your mobile shoppers from buying. These factors can include security issues, bad layout, tedious steps, or poorly written product details.

Security Issues

security

60% of customers will abandon their cart if they do not see a trusted security logo on your site. Shoppers are becoming more and more wary about the sites that they input their information into. There are sites all over the internet that try to trick browsers into sharing sensitive information so that it can be misused. There is article after article warning shoppers to only give their personal information to sites that they know they can trust. Offering a secure checkout system will give them peace of mind and let them know that they can trust you with their information.

Bad Layout

mobile layout

Your mobile browser should not just be a smaller version of your desktop browser. Information that you may include on the homepage of a roomy desktop browser may need to be shortened or deleted completely from the mobile format. Mobile browsers do not want to scroll through page after page of information on their small phone screens to find the info that they are looking for.

So, here are a few “dos” and “don’ts” to consider when creating your mobile pages.

Do…

  • use clear font that is easy to read. Shoppers should be able to browse your content quickly and effortlessly. They shouldn’t be zooming in on tiny text or squinting at illegible fonts. Use an appropriate size and a font that lends itself to mobile reading.
  • summarize important information and remove “fluff.” Deliver the details that the customer is looking for in a couple of well-written sentences. If you include too much text, the page will look cluttered, and shoppers will not be as willing to read through it.
  • …communicate important information through images as well as text to catch the eye of your shopper and teach them about your product without making a page too wordy.
  • consider the “thumb zone.” Mobile users are doing most of their browsing with one hand. If a shopper has to click multiple buttons all over the page, it will be time-consuming and irritating. Make action buttons large and easily within reach of the customer’s thumb.

Don’t…

  • remove important information because of over-editing. It is important to keep your text concise, but don’t be so focused on cutting it down that you take out information that buyers are interested in. Make sure that you understand your audience’s needs and interests before editing down text.
  • create too many fields. Browsers who are casually interested in your product will most likely abandon their cart if the check-out process requires them to fill out too many fields. Keep it as simple as possible. If all of the fields are necessary, consider formatting them so that they don’t take up too much room. Leave enough room that customers can easily click on each individual field, but eliminate any excess white space.
  • have a slow page. (Learn how to speed up your website) 43% of users will not return to a page that took too long to load. Google even displays warnings for search results that are slow to load. This could turn away potential business before the customer even gets to your page.

Tedious Steps

steps

Having too many steps between browsing and ordering will turn customers away. Make it easy and quick for people to place an order. A lot of your mobile browsers start out just flipping through your products without an intent to buy anything. During that time, they may find something that they like and make a spur-of-the-moment decision to order. However, if there are too many steps or lengthy forms, customers may just as quickly decide to abandon their carts.

Keep check out as simple and painless as possible so that you do not lose customers in the final steps of their order. Convenience is a major draw of mobile shopping. Keep that in mind while building the checkout process.

Poorly Written Product Details

product page

A good product description can make all the difference to your customers. When writing the description, focus on including important information while being as concise as possible. Try to anticipate what kind of information they are looking for and provide it upfront.

Make sure to also include important elements like: sizes, colors, materials, and plenty of pictures (maybe even a video). By providing a lot of pictures of the product or service, customers can learn a lot about your product without having to read lengthy paragraphs of text. Use the pictures (or videos) to show features of the product or service to your audience so that there is less to read.

Consider displaying reviews on this page as well. A lot of customers make their decisions based on the positive reviews of other buyers. Including them with the product details will keep all of the information on one page, which will then cut down on navigation time.

Conclusion

A well-designed mobile page will encourage sales and create a positive customer experience. A customer’s time on your page should be short, but very informative. If you have a good layout and clear, concise text, mobile browsers will soon turn into loyal customers.

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