Written by Marouane RHAFLI in Marketing & Advertisment
Feb 24 th, 2019
Ecommerce sites that are optimized for mobile usage should see an increase in sales by about 5%. People like to shop on their phones. You might think that most people will do some quick browsing on their phone but then use a computer for the final purchase. In reality, people are plenty happy to use their phones to complete a purchase. Because, it is the preferred device of a majority of online shoppers. They are willing to shop, compare products, and place orders all on their phone. If you are a Shopify Store Owner and not seeing the kind of conversion you hoped for, there are a few potential problems that could be stopping your mobile shoppers from buying. These factors can include security issues, bad layout, tedious steps, or poorly written product details.
60% of customers will abandon their cart if they do not see a trusted security logo on your site. Shoppers are becoming more and more wary about the sites that they input their information into. There are sites all over the internet that try to trick browsers into sharing sensitive information so that it can be misused. There is article after article warning shoppers to only give their personal information to sites that they know they can trust. Offering a secure checkout system will give them peace of mind and let them know that they can trust you with their information.
mobile browser should not just be a smaller version of your desktop browser.
Information that you may include on the homepage of a roomy desktop browser may
need to be shortened or deleted completely from the mobile format. Mobile
browsers do not want to scroll through page after page of information on their
small phone screens to find the info that they are looking for.
So, here are a few “dos” and “don’ts” to consider when creating your mobile pages.
Having too many steps between browsing and ordering will turn customers away. Make it easy and quick for people to place an order. A lot of your mobile browsers start out just flipping through your products without an intent to buy anything. During that time, they may find something that they like and make a spur-of-the-moment decision to order. However, if there are too many steps or lengthy forms, customers may just as quickly decide to abandon their carts.
check out as simple and painless as possible so that you do not lose customers
in the final steps of their order. Convenience is a major draw of mobile
shopping. Keep that in mind while building the checkout process.
A good product description can make all the difference to your customers. When writing the description, focus on including important information while being as concise as possible. Try to anticipate what kind of information they are looking for and provide it upfront.
Make sure to also include important elements like: sizes, colors, materials, and plenty of pictures (maybe even a video). By providing a lot of pictures of the product or service, customers can learn a lot about your product without having to read lengthy paragraphs of text. Use the pictures (or videos) to show features of the product or service to your audience so that there is less to read.
Consider displaying reviews on this page as well. A lot of customers make their decisions based on the positive reviews of other buyers. Including them with the product details will keep all of the information on one page, which will then cut down on navigation time.
A well-designed mobile page will encourage sales and create a positive customer experience. A customer’s time on your page should be short, but very informative. If you have a good layout and clear, concise text, mobile browsers will soon turn into loyal customers.
[…] Optimize your store for mobile devices […]
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