Written by Marouane RHAFLI in Marketing & Advertisment
Jul 6 th, 2019
Whether you are running a product-based or service-based business, you aren’t supposed to ignore the importance of internet. It is certainly the main reason why most of the entrepreneurs prefer going with Shopify and Woocommerce. If you are also running a business online, you would surely like to make it a success. But the problem arises when you have to deal with tough competition. It is not as easy as it seems when it comes to unveil the benefits of online market. So, whether it is about promoting your brand or expanding your business to a new market, you always need help from an effective platform such as Facebook. The best part of choosing Facebook is that it comes with billions of users. Apart from Facebook, you can also unleash the benefits of Instagram and WhatsApp.
It is most obvious question that may hit your mind when it comes to choosing facebook as your best promotion platform online. Actually, whether it is about selling products or services, you always first need to know about a right market. You need to know about people who really need your services or products. But how do you know about such a market for your products or services? This is the point where Facebook along with its other apps such as Instagram and WhatsApp comes into play. It helps you going through lots of relevant groups, posts, communities, private message, chat rooms, etc. to learn about a desired market.
Now, you may get confused how to use Facebook for promoting your business online. For this, you first need to know about different types of features of this innovative platform online. For instance, if you want to know about specific market online, you need to go through Facebook stories. Yes, facebook stories are the best source of knowing about a specific market in your niche. There is no doubt that when you know your audience, you can easily customized facebook advertisements accordingly. You can be able to promote your business online using facebook ads.
When it comes to promoting a product or service online, you need to look at nowhere else but facebook. There are various options that can be used to recognize brand recognition for your company or business online. If you are a small business owner, you need to join a few facebook groups related to your business niche. Yes, you need to choose facebook groups that can help you promoting your stuffs online in specific group of users. Moreover, you can easily create groups on Facebook for free.
Apart from facebook groups, there are facebook newsfeed, stories and messenger. There was a time when marketers usually analyze the newsfeed of their intended market. But now, most of the innovative marketers prefer digging deep into facebook stories. According to Facebook, more that 100 billions of stories shared on facebook per day. So, you have massive data to analyze when it comes to promoting services or products online.
Facebook messenger is certainly the best option to go with when it comes to interacting with potential clients or users. Whether it is about promoting your individual services or company’s products, you will always find facebook messenger a right option to go with. You can directly interact with people who may be interested in buying your products or services. The best part of using this feature is that you can easily grab intimacy with the end users or customers.
Whether you are running a startup company or operating your individual business from home, you would always like to promote it online with least expenses. This is the point where you will find WhatsApp a right option to go with. WhatsApp also comes with similar features as facebook has. For instance, you can create groups, chat with customers directly and share files, media and other data online. WhatsApp was started as a messenger service, but now it has become an important part of promoting businesses online.
When it comes to unveiling the benefits of Facebook group of apps, you aren’t supposed to ignore the importance of Instagram. It is considered as the best social media platform that can help you promoting your services and products online. The best part of choosing this platform is that you can also use advertising option. Here, one point should be noted that there are lots of small business owners or individual professionals who are using this platform for free. It means that they are promoting their products or services on Instagram for free.
It is also a great platform like Facebook. The biggest advantage of choosing this platform is that you can share lots of images explaining about your products or services. It is observed that Instagram along with Facebook and WhatsApp plays an important role in establishing brand recognition for small to medium companies. So, if you are looking for brand recognition for your small-sized startup, you need to look at nowhere else but Instagram.
When it comes to discussing about the future marketing strategies or technologies, importance of chatbots can’t be ignored. However, facebook is a big option online, but chatbots can’t be denied in terms of generating leads. Whether you are into service-based or product-based business, you would always like to choose a system that can help you generating lots of leads. This is the point where you will find chatbots a right option to go with.
It is usually observed that most of the people assume that facebook or similar platforms are good only for online entrepreneurs. But it is not true. Whether you are running a business online or offline, you always need brand recognition. It is a fact that without adequate brand recognition, you won’t be able to grab desired success. Here, one point should be noted that there are various individual businesses or startup companies, which are grabbing brand recognition just by creating a page on Facebook.
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