Written by Marouane RHAFLI in General discussion
Jun 1 st, 2019
When you open your Shopify store, you are opening the doors to a whole new world. It is similar to opening your own company, and this is why the name of your shop is so important. It is the name of your company and your brand. The domain name of your Shopify store should most obviously match with your company name like Hero Games Magazine website, or your Shopify store name, in this case. You must hence, choose the perfect domain name for your Shopify store to support your company and brand.
In this article, I will talk about the top
10 tips using which you can choose the perfect domain name for your Shopify
store. Your domain name should represent your business, should be memorable to
your clients and easy to find out online. Most importantly, your domain name
should be available to purchase.
It requires much mindful brainstorming, and
you must consider many things while choosing the domain name. I am sure that
the entire process will be much easier for you if you consider and implement
these tips that I am going to share with you in this article.
These are my top 10 tips for choosing the
perfect domain name for your Shopify Store:
Please read it till the end to ensure that
you understand all that I have mentioned. If you have any questions in between,
please do not hesitate to write them down in the comment section below and I
will get back to you at the earliest. Now, let’s get started with the tips.
Numbers can be confusing when it comes to
recalling your domain name. If you say, “four” the listener may confuse it with
the numeral 4 at times and if they type that in the address bar, they will not
find your Shopify store. It is better to avoid numbers.
Hyphens too do not look very good on your
domain name, and it doesn’t look very professional. Hence, it is recommended
not to use hyphens.
While determining a domain name, think
about the target market, in terms of the demography and the location of your
store. If you are catering to a local group, you may want to incorporate the
name of the locality or state or even the specific group of your target
If your products are targeted towards the
teenagers, probably you can use the word “teen” in the domain name so that they
can relate to it.
Using keywords is a masterstroke, and it
can give your business a great boost right at the start of it. However, it is
not very easy to use your keywords in the domain name because most of those
won’t be available, and you have to bend it a little bit. However, it is undoubtedly
worthwhile to give it a try and use your business keywords in your domain name.
Do not use harsh words which are not easy to type or remember. If the customer cannot type your domain name correctly in the browser address bar, they will never land on your Shopify store, and in the worse case, they may land up on your competitor’s page with a similar name.
Hence, it is recommended to choose
something easy to type online.
As they say, the KISS (Keep it Short and
Simple) methodology in arriving at your domain name always do wonders. Do not
make longer or more complex domain names if not needed. The simplicity in your
domain name will make it memorable, which is my next point.
There are many ways to make your domain name memorable to your clients, but try to think of a name which anyone can recall after a specific time even if they did not buy from you or watch your advertisements. Customers are more likely to return to your Shopify store if they can remember your domain name easily.
Once you have a few probable names for your
Shopify store domain, it is time to do some proper research on them. You must
ensure that the name is not copyrighted, trademarked, or used by some other
company somewhere else. Do a lot of research
and only after you are satisfied, go ahead with finalizing the name.
One thing that the domain name market works
on is availability. Thousands of new domain names are bought by people every
hour, from all over the world. Act fast to ensure that the domain name that you
have selected is available and is not acquired by someone else while you were
busy in brainstorming or researching.
Many people buy various related domains
with different extensions or misspelled domain names etc., to protect their
brand so that in the future none other can claim their business. You may want
to do that as well to protect the brand that you build around your domain name.
Using an appropriate domain name extension
is essential for the business. Even though .com is accepted for any businesses,
it is important to choose the right extension if you want to take your business
to the next level. Here are some top extension names which are used for various
.co : an
abbreviation for company, commerce, and community.
.net : professional,
Internet infrastructure sites.
non-commercial organizations and nonprofits.
.biz : business
or commercial use, like e-commerce sites.
.me : blogs,
resumes or personal sites.
That is all I have to tell while choosing a
domain name for your business. I hope the concepts are clear now. If you have
any questions, please ask in the comments, and I will get back to you as soon
as I can. Thanks for being here. I will be back with another article soon.
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